Interview: Amanda Goldman-Petri, Market Like a Nerd
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Amanda’s Bio
Amanda’s Business
What Amanda is working on right now
Her first money memory
Her worst money memory
Her best money memory
One thing she does daily to build wealth consciousness

Transcript for Episode 10 – Interview with Amanda Goldman-Petri, Market Like a Nerd
Clarissa: | This is episode 10 of the Prosper and Profit podcast. This is the Prosper and Profit podcast where women talk about money and transformations because being independent with money is sexy and profitable and money transformations are how you prosper with your money daily. Now for your host, Clarissa Wilson.
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I’m so excited to be able to bring you this episode today with Amanda Goldman-Petri. There are really no other words to explain her story than the way that she explains it. Money is something that was lied about, covered up and cheated through her entire life but she has been able to change her life and through all of the adversities that she had to deal with while growing up, she now lives a much better life.
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Amanda is the founder of marketlikeanerd.com and an internationally renowned “Work smarter, not harder” online marketing coach for entrepreneurs who want to maximize their profits while minimizing the amount of time and effort that they put into their business. After overcoming poverty, child abuse, rape, teen pregnancy and near death, Amanda has been able to persevere and create her first 10K month within four months at the age of 22 after starting her own business. Now let’s bring in Amanda. Hi, Amanda. Thank you for joining me today to share more about your money story, how it began and what you have done to change it over the years.
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Amanda: | Hey, Thanks for having me. I appreciate it.
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Clarissa: | Yes. We have heard your professional bio. Now can you break it down for us a little bit more and tell us more about you, your business and what’s one big that you’re working on now?
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Amanda: | Yeah, absolutely. Well first, thank you for having me and thank you everyone for listening. You heard my [profess 00:01:39] but the real dirty story is that I grew up dirt poor to a drug addicted father and abusive stepfather and really wanted to escape that life for myself to create more success and more happiness for myself as an adult than I had as a child and so I really became an overachieving nerd because I thought that books and school and A’s and college degrees, I thought that was going to be my savior. I thought that was going to get me out of all of that.
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Well, I got into the top 15 University and the entire world, with a full ride scholarship and I thought, “Okay, awesome. This is all going to change,” and life doesn’t work out that way, so it slapped me in the face and the summer before I was entering John’s Hopkins. That was the school. I was walking across a street when an 80-year-old man driving a minivan, going 50 miles an hour, hit me while I was walking across the street so I almost died.
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I spent a week in shock trauma, months learning to walk again and I realized that if I had died I wouldn’t have really enjoyed my life. I wouldn’t have been happy and so I set off to create a happier life for myself, figure out what made me happy and long story short, because it took a lot of trial and error to figure it out, I found marketing and that’s what I do today. I run marketlikeanerd.com which is where we geek out with entrepreneurs about maximizing your profits while minimizing your efforts.
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Clarissa: | Your story, that’s just, there’s no words really, but everything you do now, I love that.
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Amanda: | Thank you. I appreciate it. Yeah, put a lot of love, heart and effort into it.
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Clarissa: | Is this something big that you’re working on right now in your business?
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Amanda: | Yes, good question. Actually, I’m very excited about this because I went a solid seven, eight months without doing any launches in my business because I had finished up a 6+ figure launch and I was just kind of chilling out doing my rebrand. In that seven and eight months, I was getting really anxious. I was like, “I want to finish this rebrand so I can do another launch,” and finally a month or so ago, I finished my “Market Like A Nerd” rebrand, which was awesome and I can finally do a launch again.
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I’m really excited because the program that I’m working on is about teaching entrepreneurs how to scale and add systems to their business. I’m going to make it templatized where all of my systems, all of my SOP’s, all of my templates, my scripts, I’m basically just giving to people, like giving them my business model so they can plug and play into their business and I want to make a $500,000 launch, so I’m really excited.
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Clarissa: | That sounds so fun.
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Amanda: | Yeah.
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Clarissa: | You’re going to make that $500,000, believe me.
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Amanda: | I believe it.
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Clarissa: | So now let’s dive a little bit more into your money story. Can you tell us what your first money memory is?
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Amanda: | Yeah, so this is interesting. I actually, I hadn’t thought about this before, before you sent me the question, asked me. My very first money memory is actually of my mom talking to my biological father when I was really, really young. We were in like not a very good apartment building and this was when he was not in jail. She was asking him about child support and was he going to pay. He was saying that he didn’t have money for it, and then I went up to him and at the time I was really naïve.
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I didn’t realize what type of person he was. I didn’t realize what was really going on. In retrospect, looking at the memory, it makes so much more sense now what was going on, but I ran up to him to ask him what he got me for my birthday and he was very consistently, he would forget my birthday. He didn’t know what month it was, what day it was and he crouched down and pulled money out of his wallet to give to me after he just my mom he didn’t have any. That is my very first money memory. Good stuff, right?
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Clarissa: | Yeah. Actually just the fact that he gave you money after he told your mom he didn’t have money because you asked for a birthday present basically.
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Amanda: | Yeah which is the story of my … That is my money story, hiding money, lying about money. That’s what it was like growing up.
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Clarissa: | Can you tell up a little bit more about what it was like growing up with money?
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Amanda: | Yeah. Because we were, we weren’t well off. We didn’t have very much money. I remember one house that we lived in, like apartment that we lived in where we didn’t even have a bed frame. We were just like sleeping on a mattress on the floor or sleeping in other people’s houses and things like that. It got better as I got older. When my mom married my stepfather and he got multiple jobs, then slowly it got to a place where we had a house and we had bed frames, but even then it shifted from the story being we were poor to being that we didn’t talk about money and we lied about money.
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I remember when my mom finally left my stepfather because he was abusive and she was afraid to leave him for years, for my entire childhood up until the college she didn’t leave him. She was scared because she didn’t have a job. She didn’t, she wasn’t able to drive. She had me and my three brothers and she felt dependent on him and he … You know how abusive people are. They beat you down to think that you need them and then say that they love you and you think they mean it. It’s like this terrible cycle and what we realized after she left, she finally left him was that he was hiding money from us, that he was hiding money under the floorboards, that he would go and race at the racetrack because he was a racer and win money.
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We never went to the racetrack with him, but he would win money, not tell us, hide it under the floorboards, not put it on our taxes and at the end of all of it, after the divorce and everything come to find out, the IRS came after us for some unclaimed income that he had won from racing, so that’s what money was like for me growing up. It was we were poor or we didn’t talk about it or we lied about it.
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Clarissa: | Yeah, I am a government auditor too, so for the IRS.
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Amanda: | I don’t lie anymore. Actually, it was not our fault that there was lying involved.
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Clarissa: | I’m not saying you lied, but just hearing that the hiding of money under the floorboards and then the IRS came after you, that’s stuff that I have seen more than you can think.
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Amanda: | Yeah. My biological father, also, I didn’t know this obviously when I was a child but once I was an adult, my mom could have these types of conversations with me, I found out that when I was really really young, that he would try to get credit cards in my name, and she had to protect my credit and my credit score as a child from him so that he didn’t destroy it by the time that I was an adult and needed it.
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Clarissa: | Yep. I’ve heard of people doing electric bills and cable bills in a two-year-old’s name.
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Amanda: | Yeah. Yep. Well, that was my childhood but it’s much much better now and I’ve learned a lot from it.
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Clarissa: | Was the biggest thing that made you make a change the car accident?
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Amanda: | Yes, it was actually. Obviously I went through a lot of trauma as a child and I experienced a lot of difficult things as a child having a drug addict for a father, having a child abuser for a stepfather. I didn’t talk about the rape that I experienced but there were a lot of different traumas I experienced, but to be honest I don’t think any of them really, any those that I just listed really hurt me to my core, to my soul, to my heart, the way that the car accident did because it’s one of those things where you realize that you’re moral, that this does come to an end and it can end at any moment without you …
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I didn’t think I was the type of person who would get hit by car. I never thought that could happen to me. “Yes, people get hit by cars, but not me.” I felt fearless before it happened but once it happened, all these fears started creeping up and all these realizations about what I had missed, what I hadn’t taken advantage of, what I wanted to do with my life and that’s when I started making changes. That’s when I went on a journey of my soul trying to figure out what would make me happy, what would make me really feel successful to myself, not just to society and re-shaping these stories and especially my money story was a big part of that because I didn’t want to live anymore the way that I did as a child.
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Clarissa: | Yep. Were there any specific changes that you made besides just really changing everything, but what kind of changes did you change in your thinking?
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Amanda: | Well, the first change was not to my thinking. It was to my environment. I found that it was very difficult for me to think and feel positively about my life and my experiences when I was stuck still in the thick of it, in the environment that felt so toxic to me. Baltimore Maryland, Johns Hopkins, those places, they were toxic to me and so once I graduate, my husband and I, we got married really quickly. We eloped actually in Vegas when I was a junior in college but as soon as I graduated I talked to him and I said, “I know that this is the only place that you and I have ever known, but I really feel like I need a change of pace. I feel like I really need something different,” and we went on just a ferocious search trying to find out where we could move that would make us happier.
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First we moved to Texas and then we moved around three different places in Texas and now we’re in Florida. The change of environment was huge, getting the toxicity out of my life. I completely … Environment was first. The second thing was removing toxic people from my life and that was my stepfather who, that kind of worked out on its own because he disowned me after I, what’s the word … In the court, in court when they were going through proceedings to see who would get my brothers, I was on my mom’s side and gave my testimony about the abuse and he was not happy about that, threatened to kill me and I was like, “Okay, cool. We’re not going to talk anymore.”
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Then my older brother who was very much like my father, my stepfather, I cut him out of my life. Any other toxic people that affected myself, my mindset, the way that I looked at life, gave me what I felt were incorrect life [news 00:14:09], I removed them from my life and then the third step was, “Okay, I’m out of this toxic environment. I’m out of this, I’m away from these toxic people. Now let me turn that toxicity into something good. Let me start working on my mindset.” I started becoming very, very conscious of my belief system, the way that the actions that I took and I started being more bold so I took a lot of risks. I quit grad school, quit all my jobs. I started my business at the age of 21 and spent $11,000 that I didn’t really have on my first coach which was definitely stretching my wrist muscle muscles a bit. Yeah.
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Clarissa: | So you started your first business at 21 and you’re now on your third business, correct?
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Amanda: | Fourth.
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Clarissa: | Oh, you’re on your fourth?
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Amanda: | Yeah, a lot of people don’t know that because the first one, I don’t talk about too too much, but the first business was an online publishing company for fraternities and sororities and that one was not, it didn’t make a lot of money, but it did build a lot of buzz for myself and it also got me in the same sort of circles as some virtual assistant and website designers. I did it like a little JV thing with them for Greek websites and that, we had like $10,000 sales. It was really cool and that kind of catapulted me to my second business which was a virtual assistant business I ran myself.
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That one, I hit my first $10,000 month within four months when I was 22. That one, I became really well-known as the go-to VA for coaches, so a big coach in the industry, who I had previously worked with before, she wanted me to be her business partner, so we started a third business together which was also a virtual assistant business and within four months, we had booked over $150,000 at the age of 23. Now I just turned 26 a few days ago and this is about a year into this business and this is the business that my heart and soul is in and I don’t want to change anymore.
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Clarissa: | Well, happy belated birthday.
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Amanda: | Thank you.
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Clarissa: | When you find that business, because I’ve seen it happen to several other people, when you find that one that your heart and soul is actually into, everything just flows because you’re in such alignment.
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Amanda: | Yes, exactly. Yeah. Actually, it was so funny because I knew that something was off in my last business. I could feel it, like my heart was pulling me somewhere else and I was … We made a lot of money. Most VA’s can barely make like 30,000 a year. We made 150,000 in four months, but even so, I never felt like it was worth it. I felt like I was working so hard for, just the reward just wasn’t worth. I knew, I said, “I know if I just, if I open up my coaching business and I teach people the things I have learned and how I’ve been able to do all of this, I’m going to be able to make way more money with way less effort. It’s going to feel so much better,” and that’s exactly what happen.
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Within 90 days of opening up my coaching business, this business, “Market Like A Nerd”, within 90 days I had booked $120,000, so essentially, and tripled my profit. It was, my profit margins were so much higher and I was working about a third of the hours I was working before. Expanded my business to 19 different countries, 5 different continents and did it while taking vacations mid-launch. It was just so much more seamless.
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Clarissa: | Yes.
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Amanda: | So much more seamless.
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Clarissa: | Yes, it really is. I’ve seen it several different times. When you just find whatever, your passion, it just makes everything else flow.
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Amanda: | Yes, agreed. Agreed.
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Clarissa: | When I say everything else, I mean the money too because the money flows easier.
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Amanda: | Yes. Yep.
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Clarissa: | Can you tell us what your worst money memory is?
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Amanda: | Yes, so I have say it was after I closed down my partnership business, so the third one. After I closed down the partnership business, there was a lot going. I was having to pay out expenses for closing down the business which a lot of people don’t think about that but especially when you’re in a partnership, when you close down a business, there’s a lot of close down expenses. Then we had some really unethical clients who did chargebacks for no reason and said, like if you looked at the chargeback thing, the reason why they were doing the chargeback, it wasn’t that we didn’t fulfill in the work and it wasn’t that we did a bad job. It was, “Oh, they’re closing down their business. That does not entitle you to money by the way. We did the work.”
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I don’t think they realized it was attached to our bank account. I think they were just going to get away with it because our company was closed down, but it does still go to our bank account, people. There were close down expenses, unethical chargebacks, open up expenses, so when I was opening up the new business and then I was recovering from becoming very, very sick where there was a solid two months where I was literally throwing up every single solitary day. I had to go through all these tests, endoscopy’s, gallbladder exams, all these different things and they couldn’t figure out what was wrong.
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Luckily, I stopped throwing up every day after two months. I have no idea to this day what was wrong with me, but we got way into medical debt because apparently we had really terrible medical insurance and I just didn’t realize it, like really really bad medical insurance. Then after I stopped throwing up from that, my husband and I got pregnant and then I started throwing up because I was pregnant. Then our baby was born in January which is right when all the medical deductibles are due and they accidentally took me off of the policy when we added him to the policy, so they weren’t paying for things that they were supposed to be paying for.
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It was this gigantic medical bill, close down expenses, open up expense mess. Granted a lot of the medical bills we just had to get fixed because of the insurance issue where they dropped us from the policy, but it took so much time to do. The American medical system and the insurance system sucks, so it was a nightmare. What ended up happening is we went from having all of this money, all of this stability … Oh, and actually, see, it was all at once. It was so terrible and then my husband decided he hated his job and wanted to quit and I let him.
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I said, “All right. I pursue. You let me do whatever I want with my business, I’m going to let you do it too. Go ahead, quit your job. We’ll make it through.” So he quit his job while amidst all of this and we went from having all this money, all this financial stability to going all the way back down to the very bottom of the business ladder, in debt. All of our credit cards maxed out, my credit score was like terrible and it had never been terrible before, so I was really upset and it made me feel out of control for the first time in my adult life with my own money.
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It’s one thing for me to feel out of control with money as a child because that’s on my parents, but as an adult up until then I had been very good about my money and I thought, “I know how to make money. I’m really good with money,” and this challenged that. This made me realize, it not just important to make money. You also have to manage it so that you stay at the top of the business ladder because you can fall all the way back down and have to rebuild. I rebuilt. It was fine but in that time, it did not feel good.
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Clarissa: | Yeah. Yep. Yeah. The biggest managing your money and most people don’t realize that until it’s too late.
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Amanda: | Yeah. Yeah, that’s what happened, but luckily I am good at making money so I got us out of debt and I fixed my credit score.
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Clarissa: | That’s awesome. What’s your best money memory?
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Amanda: | I’m going to cheat. I have two of them. The first one is with my mother when I was in college when she decided that she was going to leave my stepfather. This is a really good memory not just for money reasons, but also just for our relationship, but I remember she came to visit me at Johns Hopkins and we were sitting on this like marble sort of bench that we have at Johns Hopkins right outside of the admissions house where I worked before I was about to do a tour. I had already had my first child by then. I had my first child at 18 when I was a freshman in college and so the conversation I was having with her was she was really unhappy. She wanted to leave but she was scared and I have the baby and she has the kids and how are we going to make it happen?
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I told her, I said, “I want to 100% support you in this. I think that you should do it. I think it’s going to be good for all of us and I will, if you help me take care of my baby, I will help you take care of the bills,” and she agreed. She helped me take care of our first child while I was in college and I worked three jobs to pay her mortgage and to pay for everything for the kids, my brothers and for her and that memory is a really good money memory because I think it was the first time that she and I both took money into our own control because before that, money was only ours because we were depending on someone else, depending on my stepfather. We were depending on child support and that was the moment where she and I both agreed, we don’t need those people. Money is in our control, so that was a really really good memory.
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The other one was after I got out of debt and I did my first launch for this business and hit $120,000 in 90 days. I was able to pay myself $9000 a month without working overtime and that was the highest I had ever been able to pay myself at the time and it stretched my belief system in terms of what I’m able to pay myself and it proved to me what I had already suspected, which was that it doesn’t have to be hard to make money. That’s how it felt. It felt like it was a really seamless $9000 paycheck and I was like, “Oh, money can be easy. That’s [inaudible 00:25:48].”
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Clarissa: | Yeah. I actually like the progression between the two memories and the other big thing is, you and your mom decided and that’s part of what I teach is to teach women financial independence.
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Amanda: | Yeah.
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Clarissa: | That’s what you guys were both stepping into right there.
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Amanda: | Yeah, it’s so powerful. We can do it.
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Clarissa: | Yes. What is one thing that you do on a regular basis to continue to build your wealth consciousness?
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Amanda: | I’m going to cheat again. I have two answers. The first thing that I do I just started doing I want to say a couple weeks ago, and it is daily mindset affirmations. The reason why I only just started doing it is because I used to only do it during launches or I would sleep in too much and not have time for it. I’ve implemented a morning routine now where I get up 30 minutes earlier than I was doing before and it took a lot of effort to be able to do that because I sleep a lot.
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I’m able to get 30 minutes earlier now. I get onto my, I have a stationary bike in my office and I get on the stationary bike. It has this little desk on top of it and I put my journal on top of it, and while I’m biking and getting healthy, I’m writing in my journal affirmations for the day. Not all of them are money affirmations. Some of them are like life affirmations and things like that, but some of them are definitely money affirmations like, “I am a millionaire. I am …” What’s the, it’s something like, “I am a celebrity.” “Everyone wants to know me.” “I am BFFs with influencers,” things like that.
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That allows me to go into my working day with a really strong money mindset, with wealth consciousness in mind while I’m going through the day to do my action steps for the day, so that’s the one thing I just started doing. The second thing which I’ve been doing basically since I started my business is money tracking. I really believe that money loves attention and when you track it, it expands, so yeah. You’ve got to track your money and have your hands on the pulse of your money at all times.
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I have a financial assistant who I delegate out a lot of my money systems to, but my money tracking is one thing that I keep a lot, not all of it but I keep most of it to myself because I want to have my hands on the pulse of my money and when I know what is happening with my money from day-to-day, it helps me approach money from a place of control, from a place of power and that makes me feel good.
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Clarissa: | Yes. Tracking is the very first thing that I tell people to do when we start working together.
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Amanda: | Yeah.
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Clarissa: | You just have to see, and I just want you to track it. I don’t want you to actually analyze it, but you’re seeing where it’s coming and where it’s going.
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Amanda: | Yeah, absolutely.
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Clarissa: | Is there anything that I haven’t asked you today that I should have?
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Amanda: | Maybe what the audience can gain from my story, like what little takeaways I have for them.
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Clarissa: | Okay. Go ahead.
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Amanda: | Yeah, so one big takeaway I would have for you guys is making money doesn’t matter if you can’t manage it. Remember I told you that I was making good money and them I fell all the way down the wealth pyramid, so you want to learn how to consciously generate money, but you also want to learn how to consciously manage it. Another one I would say is that talking about money is a healthy way to heal your relationship with it. When I was growing up, we didn’t really talk about money, we lied about money and now my husband and I, we have an extremely open relationship when it comes to talking about those things, obviously. I’m talking about it today. I’m completely comfortable talking about it and that impacts the way that I handle it.
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Three would be, know that it is easy to make money as much as you want without sacrifice, so you don’t have to think that making money is difficult, that it’s hard and when you really align yourself with your purpose and be really stubborn about creating exactly what you want in life and in business, making money can feel so freaking seamless.
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Clarissa: | Yes, I love those three tips. Those are awesome. That’s actually part of what I teach anyway, so.
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Amanda: | Awesome.
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Clarissa: | That makes it even better. Now let’s finish out with a few fun questions.
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Amanda: | Sure.
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Clarissa: | Who would you like to be stuck in an elevator with for 15 minutes and what would you talk about?
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Amanda: | My husband, but I don’t know if we would do talking. I’m just kidding, or am I? Russel Brunson would be kind of a cool person to be stuck with. He is a huge, he is a funnel hacker. He likes sales funnel and dorky internet stuff. I think it would be really awesome to brainstorm funnels with him for 15 minutes.
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Clarissa: | Yeah. Actually, that sounds kind of fun because that’s something I am working on at the moment.
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Amanda: | Yeah.
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Clarissa: | I’m also a nerd at heart, just like you. I have 3 degrees in accounting.
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Amanda: | That’s as nerdy as it comes.
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Clarissa: | Yeah. If you woke up tomorrow morning and everything that you have right now, all of your belongings and your money was gone, what would you do?
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Amanda: | I’d live it up and then rebuild it.
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Clarissa: | Yes. If you were given $100 million right now, what would you do with it and why?
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Amanda: | Oh, that’s a good question and it’s going to be a bit of a longer answer.
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Clarissa: | That’s fine.
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Amanda: | I believe that there are three ways to manage your money. You’ve got to save it, you’ve got to spend it and you’ve got to make it. When it comes to windfalls of cash, when you get a big chunk of cash that you didn’t expect that you were going to get or you make a really big sale that you weren’t expecting, those are windfalls and I usually break down the way that I managed them. I manage my money in general, but especially with these things of the three categories: spend, save, make. If I was going to get a hundred … You said a hundred million?
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Clarissa: | Yep.
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Amanda: | That’s a lot of money. That’s awesome. I would spend some of it probably on a boat because my husband is nagging me for one. I don’t think we’ll use it very much but he really wants one, so I would buy him a boat. We’d probably go on a vacation because I love vacations and then donate a portion to a few charities for some causes that I really care about. That would be the spending part.
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The saving part, I have two savings accounts that I would put some money into. One is like a just in case savings like just in case something happens and one for taxes because you’re probably not going to get a hundred million and not be taxed on it. Then I would put some in for my children’s education because while I was fortunate enough to get a full ride scholarship into Johns Hopkins, although I did actually graduate with loans because I took summer classes, my hunch is my kids, there is a possibility that they might need money for college. Who knows? I would put some money away from that and then also some money away for retirement because I’m pretty young, so that’s how I would save my money.
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That’s spend, save and then in terms of make, I would invest in some stocks like Facebook, Amazon, Tesla, things like that. I’d invest in real estate. My husband and I have been really wanting to flip a house and then Russell Brunson, or yeah. Russell Brunson, who I mentioned a little while ago, who I would want to be stuck in an elevator with, he has this program where you give him $100,000 and then he builds out your funnel and then collects commissions from it until it reaches a million dollars or until he reaches a million dollars in commissions or something like that. I would love to do that program, so I would just give him a hundred thousand dollars and have him build me an awesome funnel.
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Clarissa: | That sounds fun.
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Amanda: | Yeah.
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Clarissa: | I would like to thank you for being here today with me Amanda.
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Amanda: | Yeah. Thank you for having me.
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Clarissa: | It has been really good to learn more about you and your money story and you already know that no two money stories are the same, so everyone else that we get to hear from can really help someone new.
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The show notes for this episode and all other episodes can be found on prosperprofitpodcast.com. I hope you would leave a comment on the show notes page for this episode and let us know what your biggest takeaway was for today and be sure to subscribe to this podcast so that you never miss an episode.
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About the Author
Clarissa Wilson
Clarissa Wilson is a financial strategist and online educator who holds two master’s degrees in Forensic Accounting. Also creative and spiritual, she is an intuitive empath and introvert. Clarissa is the host of The Prosper + Profit Podcast, where money conversations occur on a daily basis -- as she believes that money shouldn’t be a taboo subject. After growing up on a dairy farm and learning to work hard for money, Clarissa awakened to a path that allowed wealth to flow easily to her. Clarissa currently lives in Pennsylvania with her two cats.